Recap: Search Engine Optimization
July 15, 2009 Emily Lewis
For our July 1 event, Chris Kenworthy discussed how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line. If you were unable to attend or need a refresher, we've got you covered:
Chris gave an excellent presentation, covering key strategies for
- Search Engine Marketing (SEM)
- On-site optimization
- Off-site optimization
- Link building
- Social media and bookmarking
- Measuring results
In keeping with Webuquerque's aim of encouraging best practices, Chris also emphasized white-hat SEO methods:
- Audience-focused content
- Organic keyword optimization and density
Semantic markup emphasizing heading elements (
- Good information architecture
- Internal links
- Text-based navigation
- User and search engine friendly URLs
Descriptive, keyword-focused page
If you'd like to see Chris speak again, he is presenting Inside Google Analytics for NMTC on Thursday, August 13, from 3:30– 5:00 pm at O'Niells Pub.
One of the perks of being an Adobe User Group is that Webuquerque is able to give away books, t-shirts and other swag to our attendees at every event. For our July presentation, we raffled a free Adobe CS4 Web Premium package. The winner was local web designer/developer and craftsperson Kimm Weins.
I'd be lying if I didn't say this giveaway was, in part, responsible for the astounding attendance. But it was great to see so many new faces and, hopefully, we made a good enough impression (in spite of the standing–room–only crowd) that those folks will come back for future events.
Video of the presentation is available on Viddler:
The slide deck is available on SlideShare:
Photos are available on Flickr:
Stay Tuned for Our Next Event!
For our August 5 event, Mark Casias will discuss tools available to help you create killer web apps quickly and easily:
- CMS: Drupal vs. Wordpress
- PHP Frameworks: Codeigniter vs. CakePHP vs. Zend (cage match)
Let Us Know What You Think
As always, we want to know what's on your mind so we can do the best to ensure Webuquerque is all you want it to be. Make sure to let us know if you have any suggestions, comments or complaints.